Our Voice

As Utah Tech University, we communicate with different audiences all over the world. In all messaging, we authentically represent the University by using one consistent voice. The essence of Utah Tech’s voice is knowledgeable yet approachable. Our communications are efficient and effective through the use of succinct language that clearly illustrates the point.

No matter who we are communicating with, having an authentic and consistent message is key to sharing our University’s story. By crafting messaging designed to complement our Mission, your audience will better understand what it means to be a Utah Tech Trailblazer.

To ensure language and grammar usage is consistent among all University publications, be sure to reference Utah Tech’s Writing Style Guide.

UTAH TECH UNIVERSITY POLYTECHNIC DEFINITION

A Utah Tech University education means active learning within all academic disciplines. Our human-centered approach to problem-solving prepares students for successful careers and meaningful lives. Students learn through our hands-on education and authentic industry experiences that cater to diverse abilities.

UTAH TECH UNIVERSITY Positioning Statement

Utah Tech University is the only institution of higher learning in the U.S. that welcomes all students to experience the hands-on, career-preparing education that a polytechnic institution provides. Our 250+ programs offer transformative experiences across all disciplines – humanities, arts, education, health sciences, business, and STEM – with the most affordable university tuition in Utah. Our students make, create, and innovate in the classroom and online while gaining real-world active learning experiences through internships, clinical experiences, undergraduate research, industry partnerships, and service-learning.

As a teaching institution, we meet students where they are, provide personalized learning, and create a caring, supportive community for anyone with a desire to improve their future through education. Students graduate prepared for rewarding careers and enriched lives with the technical, critical thinking, and collaborative skills needed to excel in our ever-changing global economy.

Key Messages

Key messages tell our audience who we are and what we offer. The following key messages should be used whenever communicating on behalf of the University. Determine the appropriate audience, select which key messages will resonate best, and integrate those messages.

Tagline

“active learning. active life.”

To ensure that Utah Tech is branded authentically and effectively, the institutional tagline is the only tagline permitted for use in marketing materials of any kind. When used as a visual component, the “active learning. active life.” wordmark should always be used. When writing “active learning. active life.” in text format, use quotation marks around the entire tagline and periods at the end of each phrase.
Example: We encourage you to come to Utah Tech and take advantage of the institution’s unique “active learning. active life.” experience.