Spirit Marks

The University spirit marks represent Utah Tech’s rich heritage and trailblazing spirit.  Use of spirit marks is reserved for Utah Tech Athletics and approved nonacademic organizations.

Use of Spirit Marks

  • The bison logomark is centered on the left edge of the horn
  • Spirit marks can be used by:
    Utah Tech Athletic Department, its entities, and sponsors
  • Student activity-based groups and promotions targeting current students
  • Nonacademic organizations that have been approved by the University Marketing & Communication Office

Improper Use of Spirit Marks

  • Used as a primary identifier outside of athletics
  • Used by forward-facing academic departments
  • Used in communication representing academics
  • Mixing the institutional and athletic brands
  • Producing the Athletic Utah Tech University logo as a single color in Brooks Blue

Bison Logomark

Primary Athletic Wordmark

Athletic Logomark

Trailblazers Wordmark

Primary Athletic Logo

Utah Tech Athletic Word Mark

Trailblazer Athletic Logomark

Utah Tech Athletic Logomark