Logos

The Utah Tech University logos serve as visual identifiers for our institution. Correct and consistent use of all University marks ensures our brand is recognized throughout the world. All print and digital communications should include an approved University logo as outlined below.

Branding guidelines and responsibilities are outlined in Policy 206 Trademarks and Collegiate Licensing and Policy 148 Branded Publications. These policies govern the Branding Guide and as such, the standards established in the guide must be followed.

All of DSU’s creative assets may be reproduced in any of the primary or secondary colors.

The Utah Tech University logo was designed to represent several aspects of our University. An outline of the state of Utah can be found in the center of “U”. The blue on top represents the blue skies of Southern Utah. The red on the bottom represents the red rocks unique to this area.

Institutional Primary Logo

Institutional Secondary Logo

Institutional Logomark

Institutional Nameplate

To ensure that Utah Tech is branded authentically and effectively, the institutional tagline is the only tagline permitted for use in marketing materials of any kind. When used as a visual component, the “active learning. active life.” wordmark should always be used. When writing “active learning. active life.” in text format, use quotation marks around the entire tagline and periods at the end of each phrase.

Example: We encourage you to come to Utah Tech and take advantage of the institution’s unique “active learning. active life.” experience.

“active learning. active life.” Wordmark

Institutional Tagline Logomark

Institutional Tagline Wordmark

Departmental logos represent individual campus entities as well as Utah Tech University as a whole. Including the University’s logo in departmental logos strengthens the UT brand by increasing the University’s exposure to a variety of audiences. Additionally, the department’s brand is strengthened by connecting it to the recognizable, powerful Utah Tech brand. A departmental logo exists to distinguish the department from similar departments at other universities rather than from different departments at Utah Tech.

All academic departments must use a version of the institutional logo in their departmental logos. Nonacademic institutional departments have the option of using the Bison Logomark in their departmental logos upon specific approval from University Marketing & Communication.

College Logos

Department Logos

To maintain the integrity of Utah Tech’s identity, the logos must:

  • Be consistently applied in all usages
  • Not be combined with other elements of branding material
  • Be placed on a blank background
  • Not be placed on low-contrast or busy backgrounds
  • Not be stretched, skewed, or warped
  • Not have any additional patterns or filters applied
  • Not have any drop shadows applied
  • Be used in full opacity
  • Not be converted to any colors other than those on the official institutional art sheet
  • Be the only logo used to represent Utah Tech; other logos, including depictions of bison other than the approved athletic logo and Brooks caricature, are not allowed
DO NOT

White Background Approved Colors

Red Background Approved Colors

Blue Background Approved Colors

Black Background Approved Colors

The red and blue colors may not be switched. Red should remain on the bottom and blue as the top color.

Safe Spacing

Careful consideration must be used when placing logos close to other graphic elements or text. Please refer to the measurements below for the minimum amount of clear space required around the logo to protect its integrity. Allowing even more space is recommended. This ensures that other graphic elements or text do not appear to be connected with the logo, distract from the logo, or disrupt its visibility.

x= The width of the base of the “T” in the UT. At least two times the amount of “x” should surround Utah Tech logos.

Utah Tech Brand Resources

University Marketing & Communication Download Logos Our Voice Our Purpose Spirit Marks University Symbols