Utah Tech University’s athletic brand embodies the program’s tradition of hard work, perseverance, sacrifice, and commitment to the community. When Utah Tech student-athletes wear the Trailblazer uniform, they proudly stand for what our brand represents.
Positioning Statement
Utah Tech Athletics has a rich tradition that has blazed the way for today’s victories. After transitioning from a junior college all the way to Division I, DSU teams honor their history under the Utah Tech University Trailblazers name. The pioneering spirit still drives Utah Tech’s student-athletes, coaches, and staff to pursue excellence in all areas of life, including academic success, integrity, competitiveness, and fiscal responsibility. Utah Tech Athletics pushes beyond the status quo and is dedicated to the tradition of blazing forward with honor and strength.
Key Messages
Key messages are employed when communicating on behalf of Utah Tech Athletics. When creating athletic materials and messaging, determine who the appropriate audience is, decide which key messages will best resonate with them, and integrate those messages accordingly.
Fierce – Utah Tech University student-athletes are strong competitors who excel in their sports, challenge their opponents, are committed to improving, and don’t let anything prevent them from performing at their absolute best.
Traditions – Utah Tech University student-athletes are dedicated to honoring a rich heritage, adding to the storied championships, and thanking the community for its pivotal role in teams’ successes by maintaining a commitment to excellence.
Academics – Utah Tech University student-athletes are as committed to their work in the classroom as they are to their performance on the field; education is their top priority as they prepare for successful and meaningful careers.
Respect – Utah Tech University student-athletes respect their coaches, teammates, opponents, and selves by exemplifying the institutional ideals of dedication, determination, and commitment to others.
Driven – Utah Tech University student-athletes have a passion for winning and work tirelessly to hone their skills and build team unity to represent Utah Tech with pride.
Service – Utah Tech University student-athletes value service and understand the vital role service plays in becoming champions on the field, within their communities, and for the future.